Whenever someone brings up modern ways of advertising, it’s impossible to ignore the fundamental component of Facebook and Instagram. It’s practically impossible to discuss the modern element of social media without mentioning Facebook and Instagram. Although the two offer different markets and are useful in their own ways, businesses continue to use both for advertising.
Part of this has to do with the broad audience already on each platform, while also being extremely straightforward to advertise. Although advertising is easy enough, there is a learning curve people need to learn to do it properly. Of the modern fields of advertising, CBD, and more specifically, CBD edibles have become a booming industry that requires advertising on social media like anything else. However, it’s important to note that the two platforms are a bit sketchy with advertising CBD. As ridiculous as this is, it’s still possible to advertise CBD edibles on the two.
With this subject in mind, we’re going to discuss everything you’ll need to know about CBD advertising on Facebook and Instagram. We’ll go over what CBD edibles are, influencers, a marketing consultant, and much more. By the end of it, you’ll be an expert on CBD advertising, let’s get started!
What Are CBD Edibles?
For those who don’t know, CBD is one of 113 cannabinoids found in cannabis. Unlike marijuana or other standard forms of cannabis, CBD doesn’t get users high. That high feeling is only possible if it has THC in it. As far as CBD is concerned, CBD only has THC in it if cannabis is fully legal where it is. Outside of what CBD is, CBD edibles are a popular way to take CBD. Edibles act like a standard snack and just need to be eaten. Unlike regular food, CBD edibles contain CBD, which makes them hold all of the benefits tied to CBD.
The main reason people love CBD has to do with the vast amount of benefits tied to CBD. Pain, anxiety, stress, insomnia, allergies, and countless other issues can be relieved with CBD. It’s remarkable what something as simple as CBD can do for people. Thus, why it’s crucial for the advertising behind it to be done right. Outside of CBD edibles, people can take CBD in a variety of ways. Smoking, vaping, creams, pills, gummies, and many others are ways people take CBD. Depending on which method you choose, they all offer a vast array of benefits worth checking out. Now that we’ve discussed what CBD and CBD edibles are, let’s discuss how to advertise them on Facebook and Instagram.
Hire an Influencer on Instagram or Facebook
One of the primary ways people advertise CBD edibles is through influencers. An influencer is someone with a large following that can promote a product through payment. The cost of an influencer to do this depends on their reputation. Obviously, the larger of a following they’ll have, the more they’ll charge. Depending on your budget, hire a variety of influencers is an integral grow way to grow your brand fast. Influencers will either mention your product in a post or story very casually or seriously. It depends on their style, but you’ll see an increase in traffic from it.
Plus, if you can develop a close enough relationship with an influencer, you’ll have a person you can continually go to in this particular field. Although influencers are primarily used on Instagram, you can find influencers on Facebook too. Keep in mind that each influencer has a different audience, so it’s vital to understand if their audience will suit your needs.
Use Affiliate Marketing
Outside of directly hiring an influencer, the next best option is through affiliate marketing. For those who don’t know, affiliate marketing is the idea of a person or group using a promotional discount code for their audience to check out. If people use that code, they’ll earn a commission from it. This is a great way to save some money compared to straight-up hiring an influencer and is a modern way of marketing today. From a social media perspective, a person can mention the products in stories or posts casually with a link to the discount code.Considering people love sales anything, people tend to be in love with affiliate marketing. No matter how you look at it, it’s a fantastic way to grow your CBD brand and CBD edibles quickly and effectively.
Work With a CBD Advertising Agency
If you’re confused about where to begin your journey, consider working with a marketing consultant from the CBD world. A CBD advertising agency will develop a sure plan on how to grow your CBD edible reach and company as a whole. Keep in mind that this option is best suited for up-and-coming companies or companies looking to expand. Although this isn’t needed, it’s a great option to consider, since professional help can a longer way than most people realize.
The CBD advertising agency will lay out a plan for you and implement it very rapidly. Considering they’ve worked with countless other companies in the same field, they’ll know what works and doesn’t work. Keep in mind that each advertising agency’s rates vary from each other, and some might be more greedy than others.
Create Content Worth Advertising
Arguably the most vital part of this entire process is to create content worth advertising. Although this is somewhat broad, the idea is to create posts and an appearance that is professional looking.
For example, if a company were to just throw generic photos without a theme or general look, advertising won’t work correctly for it. Thus, why it’s crucial to create content that is deemed worthy as being advertising. If you work with a professional marketing consultant, they’ll tell you about the importance of having proper content made. Whether through logo designs, a look, message, and so on, there are several key points to having good content on the various social media platforms.